BMW Sparks Speculation With Mysterious Neue Klasse Sedan Concept Hidden on iX3 Page

BMW may have just dropped an unexpected teaser for an unannounced Neue Klasse sedan—and it’s fueling major speculation among fans. While the German automaker has already confirmed the all-electric BMW i3 sedan as part of its upcoming Neue Klasse lineup, a newly discovered digital model on the official BMW Germany website suggests something more could be in the works.
The mysterious sedan appears in animated clips on the iX3 landing page, where BMW demonstrates advanced driver-assistance systems such as radar-based cruise control, traffic sign recognition, autonomous lane changes, and the BMW Parking Assistant Professional, which lets drivers move their cars via the BMW smartphone app.

What’s striking is that instead of simply using the iX3 to showcase these features, BMW created a sleek, sedan-like Neue Klasse vehicle we haven’t seen before. Its design includes stylized kidney grilles, sharp LED headlights, smooth sculpted bodywork, flush door handles, and slim horizontal taillights. Unlike wild concept cars, this model also features production-style mirrors, making it look far closer to reality.
This raises the question: is it just a CGI placeholder, or is BMW hinting at a future i4 successor or even a completely new addition to the Neue Klasse lineup? The car looks sportier and wider than the confirmed i3 sedan, potentially positioning it as a Gran Coupe-style electric four-door to compete with rivals like the Tesla Model 3 or Polestar 2.
Skeptics argue this may simply be a digital design exercise or an early sketch left over from the i3’s development process. Still, the attention to detail suggests BMW intentionally wanted this model to look production-ready.
Could this mean a new electric BMW i4 Gran Coupe is secretly in the pipeline? Or is it just a carefully crafted digital stand-in with no direct production future? Until BMW provides clarification, enthusiasts are left to speculate—and many are already calling for this sleek sedan to make it to showrooms.
We’ve reached out to BMW for an official comment and will update once we hear back. In the meantime, the discovery has sparked lively debate online, with fans hoping the Neue Klasse era will bring more than just the i3 and iX3.
Would you like to see BMW produce this mysterious model?