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The new 5-seater Dacia hybrid SUV thinks big!

Dacia has just unveiled its new 5-seater hybrid SUV with a modern, streamlined design that underscores the strength and robustness of this latest model. The interior is spacious and well-equipped, making it ideal for daily journeys and family adventures. To showcase these qualities, Dacia has launched what seems to be an impressive and extensive campaign!

Dacia Bigster: Where Elegance Meets Practicality

By introducing its new hybrid 5-seater SUV, the Dacia Bigster, the brand is venturing into the competitive C-SUV segment with a unique offering. Featuring a sleek, modern design and a roomy, well-appointed interior, the new Dacia Bigster brings an exceptional price-to-feature ratio to its category with these exciting new highlights:

  • Full Hybrid Engine with 155 HP for a smooth, efficient drive
  • 667L Trunk Volume providing abundant cargo space
  • Panoramic Sunroof for added visibility and a light-filled cabin
  • Two-Tone Paint Option for a stylish exterior
  • 10.1″ Touchscreen Display paired with a 10″ digital driver cluster for a high-tech dashboard
  • Central Armrest with Refrigerated Storage for added comfort on long trips

To introduce the Bigster, Dacia teamed up with Publicis Conseil for a grand-scale campaign designed to capture attention.

A “Big” Campaign

The launch film, directed by WAFLA (WE Are From L.A.), takes viewers on an immersive family road trip. The Bigster embarks on a journey through a series of enormous, surprising structures, delighting and amusing its passengers along the way. With its campaign message, Dacia cleverly underscores that “big” can sometimes be absurd, but with the new Bigster, it’s always practical. By highlighting functionality over luxury, Dacia appeals to the pragmatic consumer seeking utility over status, in a segment often dominated by premium brands.

Beyond the film, this extensive 360-degree campaign includes digital assets, CRM outreach, and visuals by renowned photographer Frederic Schlosser, capturing the essence of the Bigster through striking images. These assets will be rolled out across various platforms, ensuring that the campaign reaches a broad audience and resonates with those looking for a practical yet stylish vehicle.

Why the Bigster?

As a value-driven SUV, the Dacia Bigster appeals to families and young professionals alike, providing a feature-rich and spacious option in the C-SUV category. From an innovative hybrid engine to high-end tech integrations, the Bigster offers many sought-after features at an accessible price point. It’s also an ideal choice for those who want a roomy vehicle without the premium price tag typically associated with large SUVs, making it an attractive option for anyone who values both style and substance in their everyday drives.

With the new Dacia Bigster, the brand continues to establish itself as a leader in affordable, functional vehicles that fit seamlessly into modern lifestyles. By balancing practicality with modern aesthetics, Dacia shows that big doesn’t have to mean over-the-top—sometimes, it’s just right.e en Europe dès ce mois d’octobre 2024.

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